As a Centre of Excellence – we value Integrity as our corner stone

Where we’re from…

Greenfield Capital was born in 2011 out of a requirement for common sense underwriting in bridging, a need for excellent service and integrity. We saw a significant opportunity in the market with banks failing to support what could be classed as low risk propositions. Greenfield Capital set a vision that we would be recognised as a Centre of Excellence. We set out our service levels and our core values. We recruited a like minded team of professionals which now totals twelve. We value them and have created an environment of loyalty and integrity. One which is delivered through our service to our introducers and client borrowers.

What we’re about…

Unlike many lenders in the market today we do not have arbitrary strict criteria to satisfy. We are open to take a view on each proposal and always look to structure a facility where possible. With flexibility in our underwriting we are able to look outside the box which gives us an edge over many operators in the market. We don’t profit from valuations and we don’t charge application fees therefore we always have an eye on completing the facilities we offer. We are proud that most of our business is from recommendations or from repeat clients returning for further borrowing, we’ve always believed that this is a true testament to doing what is right for our borrowers.

Our values are in embedded through an experienced professional team who are empowered to deliver exceptional service.


Our Board of Directors

Steve Smith – Chairman

Our Chairman founded the retail chain “Poundland” and grew it into a household name. Steve sold Poundland in 2002 with in excess of 80 stores, turning over £186m pa. Since then Steve has successfully focussed on property transactions and entrepreneurial opportunities. Steve is a founding member of Greenfield Capital.

John Yates – Managing Director

Our Managing Director has 18 years commercial and residential property funding experience. John was responsible for managing the secured lending department of a high street bank and brings a wealth of experience in property underwriting. John is a founding member of Greenfield Capital.

David Grant – Operations Director

Our Operations Director held many senior management positions including Head of Operations in his 39 years in banking and finance. David has considerable property funding experience in structuring propositions, underwriting and business governance. David is a founding member of Greenfield Capital.

Mark Smith – Director

Mark was European CEO for “Claires Stores” from 1996 to 2002 and grew the European business to 650 stores with profits of over £20m pa. He was also part of the team that took the business private in a £3.3 billion deal in 2007. Since then Mark has focused on property investment. Mark is a founding member of Greenfield Capital.

Our Relationship Managers – Our values are embedded in our culture through an experienced professional team who are empowered to deliver exceptional service

Alex Doveston

Alex has worked in banking and property lending for over 10 years. Alex was recognised for his quality service generating significant repeat business and referrals.

Andrew Franklin

Andrew has worked in banking and property lending for 12 years. As a former underwriter, Andrew is able to assess the best structure for each case which means that he is able to offer speedy service excellence in every proposition.

Latifur Rahman

Latifur has worked in banking and property lending for over 18 years. Latifur is a successful relationship builder and has worked with both SMEs and large blue chip organisations.

Sonny Gohel

Sonny has over 10 years experience in client account management and client relations and so is able to quickly establish client needs and deliver exceptional service on a consistent basis.